SOLFUL The Story Behind The Sunglasses

Born under the sun, raised under the stars, SOLFUL grew up fast on the main streets and pristine beaches of Ibiza. Everything comes to this island. Every virtue, every sin, every want, every need, every crime, every act of charity, every lustful thought, every pure one too. Every language comes here, every skin color, with wallets full or pockets empty, in kicks or kaftans, turbans or trilbies, on four wheels, on two, by boat, by plane.

For centuries it has been this way and SOLFUL learned to sit at the tables of saints or sinners without judgment or fear, to learn from them, to accept them, to become them so that one day we could become you. SOLFUL can get you through any door, any disaster, any deal, any day. Never has the walk of shame felt so proud or the yoga retreat looked so dangerous. There is not a moment we aren’t ready for if you just place your trust in us. We can enjoy a prosecco lunch with your grandmother on the deck of a crisp white yacht, bobbing upon twinkling seas or patrol the pavements thumbing for taxis with the Neapolitans, the first flashes of dawn upon us, bed still a distant dream. We can hide secrets from your boss, demand attention in a room of models.

Venga #solmister !

Forza #solsister!

Take our hand. Because we know you. All the sides of you. We know you splashed across your Instagram page and you underneath, in the murky depths, the one no one else sees. We accept all of you without reservation and will never ask you to choose, to live clean or rave dirty. With us, you are everything and nothing. To be SOLFUL is to be pure and adulterated. It is to exist and to die. It is to be the day and the night. It is to be you.

hasta pronto.